Media influences in sociology Essay Example | Topics and Well Written Essays - 500 words

Media influences in sociology - Essay ExampleThis is a social problem because media influences the world perception and priorities of people. It is used to manipulate and organize habits and opinions of the order through false values and beliefs of the dominant social group. It manipulated the social machinery controlling the opinions and habits of middle and low classes. It is often assumed to be normal that a latent group, provided it does not encounter any obstacle or resistance and that it has sufficient consciousness of the common interest, will act naturally in advancing its interests. Latent groups argon awake(predicate) of their interests, and such awareness leads normally to collective action aiming to advance the common interest. The sole obstacles which might prevent this collective action are, on the one hand, a last in the appearance of an awareness of common interest, and, on the other hand, a resistance which derives from divergent or contradictory interests of othe r groups (Schmidt 363). Competition between groups whose interests are both legitimate and at least partially in opposition is a basic means of a concentration of power in new-made societies. To start from the conflict between a value system and a norm system is to suppose that one or other is coherent when interpreted by itself. Media reproduces the structural components of systems of interaction (Schmidt 241).Advertising is one of the most powerful media tools which popularize